The article doesn’t list geographical location of the server as one of the consideration one should consider when choosing a hosting company. Isn’t geographical proximity, between the hosting server and the targeted population of the website, one of the parameters that Google’s algorithm uses when ranking a website? E.g. If I my website is in German and is targeting German people, wouldn’t it be better to host it in a server in Germany (ignoring, for the sake of this question, the issue of speed)?


Shared hosting is by far the most popular type of WordPress hosting used by beginners. It is the most affordable and quite frankly a good starting point for new users. Shared hosting is where you share a large server with a lot of sites. By having multiple sites on the same server, hosting providers can offer the service at a more affordable rate. The biggest catch that we see with shared hosting across all providers (including the ones we recommend below) is the unlimited resources. There is no such thing as unlimited. While it says unlimited, you still have usage restrictions. If your site starts to take up substantial server load, they will politely force you to upgrade your account. If they don’t take this action, then it can have a negative effect on the overall performance of other sites hosted on the same server. It gets back to conventional wisdom. As your business grows, so will your overhead cost.
Your WordPress software comes pre-installed and A2 Optimized on your Shared Hosting account. Thanks to testing, testing and more testing by our team of experts, A2 Optimized ends the guesswork of how to get the fastest page loads for your WordPress software. A2 Optimized provides auto-configuration so you get the best performance and most secure settings. That way you can instead turn your focus to building your site, writing content and promotion.
Alexandra Leslie’s interest in website administration was sparked in her teens, priming her for a fast-paced career in managing, building, and contributing to online brands, including HostingAdvice, Forbes, and the blogs of prominent hosting providers. She brings to the table firsthand experience in reviewing web hosts, perfecting website design, optimizing content, and walking site owners through the steps that add up to a successful online presence. Today, she combines her extensive writing experience with technical understanding to unpack some of the most complex topics that daunt novice website owners, as well as the subjects that excite veteran technologists within the HostingAdvice readership.
A2 Optimized is a product of our team of WordPress experts who noticed a concerning trend of users loading their WordPress sites down with plugins to try and get the fastest, most secure setup possible. Unfortunately, in most instances, too many plugins can actually make a WordPress install slower and less secure. That's because each installed plugin generally slows down a WordPress site and many times these plugins are not updated often enough. Out of date plugins make WordPress sites particularly vulnerable to exploits.
You can also host your website on WordPress.com, but that's different from the kind of hosting mentioned above. WordPress.com uses the same code from WordPress.org, but it hides the server code and handles the hosting for you. In that sense, it resembles entries in our online site builder roundup. It's a simpler but less flexible and customizable way to approach WordPress hosting. It's definitely easier, but if you want to tinker and adjust and optimize every aspect of your site, it might not be for you.
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