Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host. 

If you’re not online, many people won’t know you or your business exist, as 95% of consumers search for local businesses online. Business owners aren’t the only ones who benefit from a powerful online presence. Creatives can share their artistry. Writers find a platform from which to be heard. And computer science majors can flex their programming muscles.
Along with figuring out the overall category of your site, you should think about what (if any) exceptions there are to that. A lot of people set up a simple blog, and then realize they also want to sell just a few products. If you’re going to sell something on the website (even just a few things), you’ll need some kind of e-commerce software that will make that happen.
The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
One of the most important compatibility factors to consider with email is the mobility question. How often do your employees need to access email via mobile devices? That's an important issue because most email hosting providers deliver some kind of web client usable as a default inbox. Almost all of these can be accessed via a mobile device, so if your employees don't need to access their emails on the road that much, then such mediocre clients are probably fine.
Many web hosts offer WordPress hosting and configuration services to make building and publishing a WordPress site simple even for beginners. The software is either pre-installed or can be installed using a single-click auto-installer tool provided by the host. Everything is ready for you to start building out the site from the beginning, and your WordPress site data is (typically) backed up automatically.

Business owners can make their products and services available to a global audience by adding eCommerce functionality — an online storefront and shopping cart program — to their website. Adding these features to your site can be complicated for beginners, but many hosts offer easy, 1-click installations of the most popular tools — and the knowledgeable support staffs to help you implement them. Boost sales by offering customers the convenience of buying from anywhere.
Website builders and WordPress let you create an online presence with little to no coding knowledge required. If this is what you need for setting up your site, make sure your web host provides integration for the site builder you want to use. Easy installations for WordPress or pre-installed website builders with ready-made templates are ideal for those who want to drag and drop elements of their site into place — where what you see is what you get (WYSIWYG).
Just because a web hosting company looks good in their feature list doesn’t mean they are. Read the reviews in our review section and see which companies are difficult to deal with and which ones are helpful. You will almost certainly run into problems at some point, so pay attention to reviews that recount experiences people have had with customer service.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
For some users, a content management system requires too much technical know-how as well as actual work to build a website. If you’re looking for a simpler solution to get a website up and running, your best bet is probably an online website builder. These tools usually rely on a drag-and-drop website builder interface, which is more intuitive than many content management systems. They also come with a number of pre-made and optimized templates to streamline the website-building process.
Once you decide you price range, you need to consider how long you'll need web hosting. If it's a short-term project—say, less than a month or two—you can typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
Shared servers are the entry-level hosting option. They’re the cheapest and require minimal, if any, technical know-how. Multiple websites are hosted on a single server, and therefore share its resources such as data transfer and disk space. This can be the perfect option for a small- to a medium-sized site with fewer than 30,000 visitors per month.
The company doesn't list a virtual private server offering, but it bills its Elastic Sites service as a VPS alternative, offering the ease of use of a simple shared hosting plan and the performance and scalability of a VPS. GlowHost also offers a number of different cloud hosting plans, with special attention to providing enterprise-grade services.

That’s why it’s critical for businesses to establish a strong online impression. Websites attract new customers from around the world, and choosing a reliable, reputable hosting provider is just as important as the website itself. Uptime and performance rates matter to online shoppers like me, and finding the right host for your business needs will help sales soar. Read on to see who we say are the 10 best web hosting services for small businesses in 2020!
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