An example here is the rapidly growing trend of "inbox zero." It's actually known by a variety of names, but it refers to the practice of keeping your email inbox count at zero stored emails. Essentially, it's dealing with every email as it comes in and then deleting or archiving each one so that your inbox is always empty. This boils down to a fundamental shift in how users are utilizing their email inboxes.
To see the most return on your website investment, seek out a host with high uptime guarantees — that reliability will mean your site stays online and available to customers at all hours. Strong hosting companies will also include top-notch support and powerful site builders that let you focus your efforts on your business passion and not the technical details behind running a website.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
When it comes to server operating systems, Linux is typically the default option. Still, some services offer a choice of Linux or Windows hosting. If you have specific server-side applications that require Windows, such as SQL Server or a custom application written in .NET, then you need to make sure your web host has Windows hosting. But don't let the idea of a Linux host intimidate you. Nowadays, most web hosts offer a graphical interface or a control panel to simplify server administration and website management. Instead of typing at the command line, you'll click easily identifiable icons.

Hosts make it a snap to put a website together — you don’t need to learn how to code to use the simple website builders that let you drag and drop your logo, images, text, and videos exactly where you want them displayed. From blogging to online stores, website builders make your online dreams happen with just a few clicks of the mouse. The top builders come with hundreds of customizable themes, letting you find just the right look to match your brand.

Many web hosting services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some web hosting services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Laura Bernheim has spent more than 12 years crafting engaging and award-winning articles that share the passion behind organizations' products, people, and innovations. As a freelance contributor to HostingAdvice, she combines a reputation for producing quality content with rich technical expertise to show experienced developers how to capitalize on emerging technologies and find better ways to work with established platforms. A professional journalist, Laura has contributed to The New York Times, Sports Illustrated, the Sun Sentinel, and the world's top hosting providers. In addition to conducting interviews with industry leaders, Laura drives internal writing and design teams to deliver stellar, timely content that clearly explains even the most difficult concepts.
You can also host your website on WordPress.com, but that's different from the kind of hosting mentioned above. WordPress.com uses the same code from WordPress.org, but it hides the server code and handles the hosting for you. In that sense, it resembles entries in our online site builder roundup. It's a simpler but less flexible and customizable way to approach WordPress hosting. It's definitely easier, but if you want to tinker and adjust and optimize every aspect of your site, it might not be for you.
Tutanota has a highly secure, end-to-end encrypted email platform with a slogan, “Secure mail for everyone.” As a result, all your data including subjects and attachments remain private at all times. Even non-Tutanota users can be asked to verify their passwords before opening your emails. The web interface is spartan but does not lack in features and functionalities. 

A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
That’s why it’s critical for businesses to establish a strong online impression. Websites attract new customers from around the world, and choosing a reliable, reputable hosting provider is just as important as the website itself. Uptime and performance rates matter to online shoppers like me, and finding the right host for your business needs will help sales soar. Read on to see who we say are the 10 best web hosting services for small businesses in 2020!

To unlock even more features included with our premium plans, you can upgrade your free plan to a premium plan. With a premium plan upgrade, you will keep your existing content made with your free plan, but simply receive more premium plan features. Website.com ad banners will be removed to give your website a more professional image, you will get a free professional website name, and you'll be able to access more tools within the site builder.


You also want a web host with 24/7 customer support—if not by phone, then at least by chat. Forums, knowledge bases, and help tickets are all well and good, but sometimes you just need to communicate with another human to get things ironed out as quickly as possible. That said, not all 24/7 customer support teams are equal. Companies like GoDaddy and Liquid Web boast incredibly knowledgeable and helpful customer support squads—a fact that we confirmed in our in-depth reviews of those web hosting services.


Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.
HostGator offers unlimited storage and bandwidth and good support to assist you. The cheapest plan starts at $2.99/mo (with a 6-month commitment) and renews at $14.95/month or $3.98/mo (with a 36-month commitment) renewing at $9.95/month. You can host 1 website and thee plan includes generous unmetered storage and bandwidth, free SSL and a solid 45-day money-back guarantee.
Once you decide you price range, you need to consider how long you'll need web hosting. If it's a short-term project—say, less than a month or two—you can typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
A VPS also allows for more customization and control of data transfer and storage, and thus many business owners will opt to switch to a VPS as their sites grow. Several virtual private servers can be installed on a single physical server, and customers can take as much space as they need. Many hosts even offer daily billing in which you only pay for the resources you consume. VPS hosting essentially acts in a similar way as a dedicated server without actually being one.
Microsoft’s closest rival is winning rave reviews with its G Suite apps. If you enjoy using Gmail as your mail client, along with Docs and Hangouts, this might be it for you. Even the cheapest plan at $5/user/month comes with 30 GB storage, business email through Gmail, video and voice messaging, group editing on docs, sessions on Hangouts and shared calendars.

If you’re not online, many people won’t know you or your business exist, as 95% of consumers search for local businesses online. Business owners aren’t the only ones who benefit from a powerful online presence. Creatives can share their artistry. Writers find a platform from which to be heard. And computer science majors can flex their programming muscles.
Data protection is another key email security concern. Inboxes often contain GBs of business-critical and personal data, so not just hackers but also legitimate marketing companies can make big money off mining email data—and this sometimes includes the very company that is providing the email service to you. Fortunately, most companies, including your hosting provider, are pretty good about keeping out of private data, but it's important to be aware of when these policies have failed. Security breaches are commonplace and it's important to know how your data is being managed. To protect yourself, be sure to inquire about data safety capabilities on the provider's side, especially around encryption and malware scanning. But be sure to implement additional measures on your side, as well, including encryption for those using local email clients as well as deploying personal virtual private networks (VPNs) to folks accessing their email from multiple locations. 

The web hosting provider offers solid plans with a good selection of features. The one area we're concerned about is how it presents its offers. Like many hosting providers, its published pricing is a bit misleading. You're not getting hosting for $2.96/mo unless you pay $71 for two years of service. Renewals are generally at a higher rate, although a salesperson we spoke to advised you ask for a "loyalty discount."
Site statistics and web analytics tools allow you to view how many people have visited your site and its individual pages, as well as what links people who visited your site clicked on. This information is useful for optimizing your pages, link placement, and content strategy, and ultimately getting more people to spend more time and make purchases on your site. Other potentially useful insights include the number of databases and subdomains on your site and how much disk space you’ve used. Some web hosts provide this data for free while others require you to pay extra for certain information.
Getting your website off the ground requires a great web hosting service. In our evaluation of web hosting providers, we looked at key features that make for a positive web hosting experience and compared the leading providers in the industry. The factors we considered included uptime, website builders, and eCommerce integration. Read on to learn more about the features you should look at when determining which provider and plan is best for you.
That’s why it’s critical for businesses to establish a strong online impression. Websites attract new customers from around the world, and choosing a reliable, reputable hosting provider is just as important as the website itself. Uptime and performance rates matter to online shoppers like me, and finding the right host for your business needs will help sales soar. Read on to see who we say are the 10 best web hosting services for small businesses in 2020!
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