Email isn't going away any time soon. Despite a rise in adoption of collaboration-based communication platforms such as Microsoft Teams or Slack, 86 percent of professionals prefer to use email for business purposes. How companies host, store, and distribute their email—that's the area that has undergone a massive transformation. Businesses are veering away from costly onsite email servers running products such as Microsoft Small Business Server and looking instead to the cloud with hosted email solutions. Businesses of all sizes have realized the wisdom of going with a scalable and secure hosted Software-as-a-Service (SaaS) solution with guaranteed uptime that breaks down pricing into flexible, per-user charges.
That’s why it’s critical for businesses to establish a strong online impression. Websites attract new customers from around the world, and choosing a reliable, reputable hosting provider is just as important as the website itself. Uptime and performance rates matter to online shoppers like me, and finding the right host for your business needs will help sales soar. Read on to see who we say are the 10 best web hosting services for small businesses in 2020!
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When it's time to set up shop, look for a web host that offers the aforementioned dedicated servers, as well as advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business' focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions. Many busy hosting plans offer an onboarding specialist that can help you get started, too.
Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.
You could think of the sites that share your server as your roommates; there's really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server's resources, so huge traffic spike on Site A may impact the neighboring sites' performances. It's even possible that another site could take down the shared server altogether, if it crashed hard enough.
Email hosting: Web hosting plans typically come with email hosting services, but some plans tout exclusive email features for those who don’t necessarily need an elaborate web presence so much as an email account hosted at their domain name. Premium email hosting plans include spam filtering, virus protection, and support for popular protocols such as SMTP and IMAP.
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