Business owners can make their products and services available to a global audience by adding eCommerce functionality — an online storefront and shopping cart program — to their website. Adding these features to your site can be complicated for beginners, but many hosts offer easy, 1-click installations of the most popular tools — and the knowledgeable support staffs to help you implement them. Boost sales by offering customers the convenience of buying from anywhere.
Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
Investing in a virtual private server, or VPS hosting, can be a nice middle ground between shared and dedicated server hosting. As is the case with shared hosting, a VPS host hosts multiple sites per server, but fewer sites are on each server. This raises the cost, but it’s still less expensive than most managed web hosting services or renting your own dedicated server.
Website hosting providers usually offer far more than just space on a server, many web hosts provide a full package to allow the website owner all the tools they require for their website. Most shared hosting plans come with a control panel which gives the user a simple to use interface to setup email address, add databases, FTP access to upload their website, backups, statistics, ecommerce shopping carts, and many scripts like WordPress blogging, or Joomla CMS. Many web hosting services also give you a free domain name, free advertising credits and a few other free bonuses so you choose their service.
In order to publish your website online, your business website requires a web hosting service. However, a web host gives business owners more than just web hosting services! For example, web hosting firms typically employ in-house technicians to make sure their clients' websites are up and running 24/7. Plus, when website owners are in need of help or troubleshooting (e.g. script debutting, email not able to send/receive, domain name renewal, and more), the web host's in-house support are the go-to people. A professional web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.
HostGator gained points for uptime monitoring and regular backups, along with free cPanel or Plesk. We liked that SSH is available for the more technically inclined site operators and that dedicated IP addresses could be purchased. We did take points off because it's sometimes difficult to tell what the price is once promotional plans run their course. That said, with a generous 45-day money back guarantee, there's a hosting solution for almost everyone at HostGator.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that it has a free, three-month trial for one of its lightly equipped Atom servers.
To see the most return on your website investment, seek out a host with high uptime guarantees — that reliability will mean your site stays online and available to customers at all hours. Strong hosting companies will also include top-notch support and powerful site builders that let you focus your efforts on your business passion and not the technical details behind running a website.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
We know you want free hosting, but the flexibility, support, and features included with even bare-bones shared hosting plans are well worth the minor investment. For $3 or less per month, hosts will give you all you need to make a successful website for your small business: a free domain, website builder, SEO tools, advertising credits, eCommerce capabilities, and around-the-clock support for prices that can’t be beat.
Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.
Shared servers are the entry-level hosting option. They’re the cheapest and require minimal, if any, technical know-how. Multiple websites are hosted on a single server, and therefore share its resources such as data transfer and disk space. This can be the perfect option for a small- to a medium-sized site with fewer than 30,000 visitors per month.
Shared hosting plans will meet the needs of most small businesses starting their own website. By sharing server space with other hosting customers, small business owners can save money as their company takes off. Once you start to see that growth, however, you’ll want hosting resources that can keep up with the increased demand. Cloud hosting, or hosting on virtual private servers, gives you more control over what is powering your website.
With a nearly 20-year old legacy, Australia-based Fastmail is dedicated to professional email hosting with unrivaled features including super fast “push” features for full mobile sync. In fact, this is one of our favorite picks if you like to manage all your emails on a phone. Fastmail also perfectly integrates with Thunderbird, Outlook and Apple Mail. With two-bit encryption and perfect forward secrecy, you definitely get best security and privacy.
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