If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.

Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
Uptime is the percentage of time that a server is operational. When you’re running a website, you want users to be able to access it at all times. When a server experiences downtime, your site would be unavailable, but ideally, this happens rarely. An industry-wide goal for how much uptime a server should have is “the five nines” – an uptime of 99.999%, meaning the system is highly reliable. However, 99.9% uptime is pretty standard and should more than suffice for the majority of hosting users.
Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.
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