If you’re not online, many people won’t know you or your business exist, as 95% of consumers search for local businesses online. Business owners aren’t the only ones who benefit from a powerful online presence. Creatives can share their artistry. Writers find a platform from which to be heard. And computer science majors can flex their programming muscles.
Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.