Hosts make it a snap to put a website together — you don’t need to learn how to code to use the simple website builders that let you drag and drop your logo, images, text, and videos exactly where you want them displayed. From blogging to online stores, website builders make your online dreams happen with just a few clicks of the mouse. The top builders come with hundreds of customizable themes, letting you find just the right look to match your brand.

Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
With customer relationships at stake, you don’t want to trust just anyone with your business communications. We appreciate a host that includes all sorts of secure, reliable, and easy-to-use email features with your hosting plan, such as unlimited accounts and a free domain. Keep an eye out for plans that include autoresponders, spam filters, forwarding, and webmail options, too.
Many web hosts offer limited features in their starter packages and then expand the offerings (sometimes tremendously) for higher-tier plans. Read the small print to make sure the plan you are selecting offers what you need. If you need a site builder application to design your website, make sure that the low-cost web host you are picking actually comes with a site builder. Many of them require you to pay for the builder as a separate add-on. Website builders usually don't cost a lot of money, but if you can find a web host that includes one for free, that's money in your pocket. And, if it's integrated with your hosting service, you're more likely to have a smooth, supported experience.
Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.
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