To see the most return on your website investment, seek out a host with high uptime guarantees — that reliability will mean your site stays online and available to customers at all hours. Strong hosting companies will also include top-notch support and powerful site builders that let you focus your efforts on your business passion and not the technical details behind running a website.
If you’re not online, many people won’t know you or your business exist, as 95% of consumers search for local businesses online. Business owners aren’t the only ones who benefit from a powerful online presence. Creatives can share their artistry. Writers find a platform from which to be heard. And computer science majors can flex their programming muscles.
Hosts make it a snap to put a website together — you don’t need to learn how to code to use the simple website builders that let you drag and drop your logo, images, text, and videos exactly where you want them displayed. From blogging to online stores, website builders make your online dreams happen with just a few clicks of the mouse. The top builders come with hundreds of customizable themes, letting you find just the right look to match your brand.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
If you’re planning to run a blog, a straightforward content website, or a website with a combination of functionalities — like a blog with a store — your best bet is probably a content management system like WordPress. This would provide a stable and flexible platform for doing a number of different common business activities online. Two other popular options in this category are Drupal and Joomla.
You can also host your website on WordPress.com, but that's different from the kind of hosting mentioned above. WordPress.com uses the same code from WordPress.org, but it hides the server code and handles the hosting for you. In that sense, it resembles entries in our online site builder roundup. It's a simpler but less flexible and customizable way to approach WordPress hosting. It's definitely easier, but if you want to tinker and adjust and optimize every aspect of your site, it might not be for you.
HostGator gained points for uptime monitoring and regular backups, along with free cPanel or Plesk. We liked that SSH is available for the more technically inclined site operators and that dedicated IP addresses could be purchased. We did take points off because it's sometimes difficult to tell what the price is once promotional plans run their course. That said, with a generous 45-day money back guarantee, there's a hosting solution for almost everyone at HostGator.
Thriving businesses can outgrow cloud or VPS hosting plans, requiring more powerful computing resources to keep websites at peak performance. Upgrade to a dedicated server when your site receives high amounts of traffic. The price can be steep for the top level of hosting, but dedicated plans come with the utmost in support, infrastructure, uptime, and performance.
What about the time you clicked on that PayPal link that wasn't really a PayPal link? "Phishing" is a term applied to either websites or emails that pretend to be something they're not in hopes of getting a user to click on something they should have ignored. This tactis is done in hopes of then getting users to provide confidential information they would have otherwise kept to themselves, typically like passwords, financial information, or other personal data. While there are security measure that fight this, the mechanics behind phishing are, unfortunately, also consistently becoming more sophisticated. Even some dedicated antivirus and business-class hosted endpoint protection suites are having trouble keeping up.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 per year for that extra security layer.
Speed is a feature, and latency makes or breaks your web application’s user experience. Google’s private fiber network spans the globe with over 100 points of presence across 33 countries, meaning your app data reaches users with the lowest latency possible. Whether it’s raw application data or media-rich imagery and video, Google’s global network ensures your app data traverses our private network from our data centers to your users, anywhere in the world.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
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Follow the instructions on the screen, and when you’re satisfied you can go ahead and publish it for the world to see. By default, sites created with Website will follow the domain structure: “yourcompanyname.business.site.” A custom domain can be purchased from the Settings menu in your account, and Google will automatically connect your site with the new domain.