When it's time to set up shop, look for a web host that offers the aforementioned dedicated servers, as well as advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business' focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions. Many busy hosting plans offer an onboarding specialist that can help you get started, too.
On the plus side, SiteGround offers free automatic daily backups, access to the Cloudflare CDN, high-performance SSDs for all plans, unlimited email accounts and integration of the free LetsEncrypt SSL certificate into sites. The company does limit bandwidth and storage, but even those who claim to offer so-called unlimited bandwidth and storage really have some limits in its terms of service.
For those unlucky enough to choose an email host that doesn't have built-in spam detection, it can often be an ordeal to route email correctly through a third-party filtering service. Some businesses actually prefer engaging with a third-party spam filterer, mostly for compliance or customization reasons. But, for the majority of SMBs, this is headache they would be best off trying to avoid.
Thriving businesses can outgrow cloud or VPS hosting plans, requiring more powerful computing resources to keep websites at peak performance. Upgrade to a dedicated server when your site receives high amounts of traffic. The price can be steep for the top level of hosting, but dedicated plans come with the utmost in support, infrastructure, uptime, and performance.
If you want the security and privacy features of the above solutions while not paying too much, Rackspace offers the best alternative. In fact, they claim “256-bit Encryption in transit and at rest.” Rackspace offers a basic plan at $2/user/month, with huge 25 GB mailboxes, 30 GB cloud storage and unlimited email aliases. You can run your emails from Apple Mail, Mozilla Thunderbird and Microsoft Outlook.
If you’re not online, many people won’t know you or your business exist, as 95% of consumers search for local businesses online. Business owners aren’t the only ones who benefit from a powerful online presence. Creatives can share their artistry. Writers find a platform from which to be heard. And computer science majors can flex their programming muscles.
If you've ever been worried about the tremendous amount of power large data centers consume, you might want to sign up with Green Geeks. The "green" in the company's name reflects the Green Geeks' commitment to the environment. It purchases three times the energy it actually uses in wind energy credits, essentially putting energy back into the economy. The company does this through a form of renewable energy certificates, which, while a bit complicated, means that it's not just energy neutral, i's actually helping fuel the green energy economy.
If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.